Last march I posted an article Imagine , fantasizing what kind of impact would happen if magazines had a warning label like they have on a cigarette box stating the use photoshop on models. It seems like Aerie is listening to the cries of many against photoshopping.

Aerie new campaign titled “Aerie Real,” uses models who have not been digitally enhanced. I am hoping this become a trend!

Check out some of the photo from my post and Aerie Real photos, shot by photographer John Urbano below.


screen-shot-2010-10-11-at-13-31-58(Ignore the Luckyeleven watermark that was my old blog name) 






Check out Verily magazine! A magazine with no Photoshop whatsoever? Am not kidding it’s real.  Verily attitude on photoshop is that  “Whereas other magazines photoshop to achieve the “ideal” body type or leave a maximum of three wrinkles, we never alter the body or face structure of our models with Photoshop. We firmly believe that the unique features of women — be it crows feet, freckles, or a less-than-rock-hard body — contribute to their beauty and therefore don’t need to be removed or changed.” Check out this website and learn more about their story.

Until next time




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